Across India, solitaire buying continues to shift from a simple purchase to an informed, trust-led decision. With more customers asking for transparent pricing, reliable certification, and clear value, retailers are finding new ways to keep people engaged and confident during the buying process. This year’s edition of The Solitaire Festival of India (TSFI) 2025, presented by Divine Solitaires, proved how an organised customer programme can create steady footfalls and genuine interest around solitaires.
