Browsing: World Gold Council

The World Gold Council today announced the launch of its first India-focussed gold ETF campaign, built around the powerful core message ‘It’s Aaj Ka Gold’ (means ‘Today’s gold). The campaign is aimed at modernising gold investment for the nation’s digital-savvy young investors. The campaign aims to address the awareness–action gap and reinforce the accessibility, liquidity and strategic relevance of gold ETFs in investor’s portfolio.

The World Gold Council today unveiled its new gold jewellery campaign in India. ‘The Moment is Gold’ campaign aims to enhance the relevance and aspiration of gold jewellery amongst Gen Z and Millennials. The campaign showcases gold jewellery as an integral part of everyday moments and fosters a deeper emotional connection with gold, while positioning it as a reflection of modern, aspirational lifestyles. It aims to extend gold jewellery’s appeal beyond key life events such as weddings and festivals and encourages individuals to celebrate everyday moments and occasions that enrich their lives. 

The All India Gem & Jewellery Domestic Council (GJC) successfully organized its flagship knowledge-sharing event this week, the Labham Seminar, at Hotel Raj Palace in Ahilyanagar. This was the first-ever Labham Seminar held in Ahilyanagar, conducted in collaboration with the Gold Jewellers Council – Ahilyanagar, a prestigious association dedicated to the growth and prosperity of the local jewellery trade