This International Men’s Day, Redefine Style with Men of Platinum’s Latest Ms Dhoni Signature Collection
18th November 2024
This International Men’s Day, experience MS Dhoni’s most admired values and characteristics embedded in every smooth curve, fluid design and bold lines of Men of Platinum’s recently launched MS Dhoni Signature Edition. This iconic collection by Platinum Guild International (PGI) India’s Men of Platinum encapsulates Dhoni’s inspiring journey as well as his unmatched character and greatness with the resplendence of rare and precious platinum.
Infused with Dhoni’s Indomitable Spirit
Infused with Dhoni’s indomitable spirit, every piece in this collection carries his signature and represents the values of determination, self-belief, courage, humility, and composure that define this legendary cricketer – a true ‘Man of Platinum.’
Stir Greatness Within
This International Men’s Day, enjoy the rare opportunity to not simply echo Dhoni’s immaculate panache but also aspire to stir that same greatness within, with Men of Platinum’s one-of-a-kind limited platinum jewellery collection.
The Rarity of Platinum
Born of the stars, platinum is found only in select locations across the globe and is a symbol of what is truly rare and precious. What makes this collection even more special is that each piece of platinum jewellery – kada, bracelet, chain, ring, or pendant – carries a precious piece of India’s sporting legacy, etched in platinum.
Elevate Your Look Across Occasions
Whether it is a more formal boardroom look or a casual evening with friends, Men of Platinum’s MS Dhoni Signature Edition promises to elevate every look across occasions.
Minimalism Meets Timeless Style
Crafted in 95% platinum, this collection from Men of Platinum is cast with clean, bold lines with minimalism at its core. It reflects Dhoni’s subtle and timeless signature style, easily transitioning from day to night, adding that dash of oomph to your everyday look while also serving as a conversation starter at the next networking cocktail or festive soiree.
Elevate Your Style Game with Top 5 Pieces
The Platinum Grid Bracelet
Elegance meets strength in this dual-tone kada, featuring a sophisticated grid pattern with rose gold accents on the side.
The Platinum Momentum Bracelet
The alternating bevelled triangles with gloss and matte finishes represent the strength to navigate life’s ups and downs.
The Platinum Cube Fusion Bracelet
The alternating brushed matte platinum and glossy rose gold cube links achieve versatility and durability.
The Platinum Bold Links Bracelet
Bold, interlocking platinum links form a robust bracelet that reflects unyielding resilience.
The Platinum Harmony Chain
Intricate platinum links intertwine to form a seamless, fluid chain, mirroring strength and composure.
About Platinum Guild International (PGI):
Platinum Guild International (PGI) is a global marketing organization established in 1975 with the mission to develop the platinum jewellery market as a new demand source for platinum. Funded by leading platinum producers in South Africa, PGI collaborates extensively with jewellery retailers, manufacturers, and strategic partners in key markets like India, China, Japan, and the USA.
PGI works to foster consumer appreciation of platinum’s unique qualities, including its rarity, strength, and enduring beauty. Through educational programmes and extensive marketing initiatives, the organization aims to build a deep connection between platinum jewellery and its consumers, driving demand and ensuring long-term growth for the industry.
PGI has introduced innovative campaigns and collaborative efforts with local jewellers to create culturally relevant designs that resonate with diverse markets. In India, PGI’s programmes have been pivotal in positioning platinum as a symbol of modern values and aspirational lifestyles.
Purity Assurance Program:
PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum. Each piece of jewellery has an assured purity as high as 95%, stamped with ‘Pt950,’ and comes with a tamper-proof quality assurance card, distinguishing authentic platinum from other jewellery.
