India’s gold industry is set to achieve the highest standards of ethical and responsible business practises followed, as more gold entities receive their Indian Association for Gold Excellence and Standards (IAGES) accreditation. Joining the fast-growing pan India network of verified gold
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Indian jewellery has always been admired for its artistry. However, in a market that serves millions of weddings and festive buyers annually, craftsmanship must now operate within structured, scalable manufacturing frameworks.
Senco Gold & Diamonds, one of India’s largest gold and diamond jewellery retail chains, has opened its 86th franchise store in, Kandi, Murshidabad, further strengthening its presence in its home state of West Bengal.
In a moment that defines prestige, legacy, and national recognition, Prima Art’s 24 Karat Gold Memento was proudly presented to Prime Minister Narendra Modi by the Hon’ble Vice President of India, C. P. Radhakrishnan, during their meeting at Uparashtrapati Bhavan.
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Senco Gold & Diamonds, India’s oldest and leading jewellery house renowned for its timeless karigari and heritage of trust, proudly unveils its latest collection – ‘Elements of Nature’, brought to life through an evocative campaign featuring brand ambassador Kiara Advani.
A tapestry of design, this long necklace pairs intricate gold craft with pastel stones in aqua, blush, and amber tones featuring aquamarine, morganite, sunstone, and prehnite. The centrepiece glows with a mosaic of gemstones, framed by layered golden detailing. Delicate pearl strands soften the look, adding fluidity to the structured pendant. Matching earrings echo the pastel play, balancing tradition with a modern touch. An artistic statement that turns jewellery into a wearable design, reflecting the growing allure of coloured gemstones among contemporary connoisseurs and brides alike.
The world of fine jewellery is witnessing a refreshing shift from traditional all-gold pieces to vibrant designs adorned with coloured gemstones. More and more people, including today’s modern-day brides, are embracing coloured jewellery as a way to express individuality and add personality to their look. With their soft yet striking appeal, coloured gemstones are redefining what heirloom-worthy jewellery can look like. Kalyan Jewellers’ Huescape collection captures this very essence, where handcrafted gold meets a delicate palette of pastel-hued stones, creating pieces that are timeless yet contemporary.