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At the 2025 Cannes Film Festival, India’s legacy brand Waman Hari Pethe Jewellers captivated international audiences by showcasing the opulence of Indian craftsmanship. Actress Neha Pendse made an unforgettable red carpet appearance, radiating grace in a stunning Polki and emerald necklace from WHPJ’s exclusive bridal line — a piece that beautifully echoed the splendour of India’s regal history.

Platinum Guild International’s Platinum Love Bands has unveiled its latest seasonal campaign: “Seal It with Platinum” With an estimated 10 million weddings taking place each year in India, the campaign taps into the deep emotional clarity and personal meaning modern, Indian couples seek when choosing symbols of commitment. Crafted as an occasion-first initiative, the campaign draws from the insight that today’s couples aren’t just celebrating union—they’re honouring a rare, one-in-a-million love story that demands a metal as rare, precious and enduring as platinum.

Malabar Gold & Diamonds, the responsible jeweller, has launched its first brand campaign in Odia, ‘Amara Porampara Amara Malabar’ featuring the popular superstar of Odisha, Sabyasachi Mishra. While bringing alive the emotional and cultural significance of gold in Odia traditions, the campaign traces a girl’s journey from her birth to becoming a bride, weaving through Odisha’s cherished customs such as Pooja, Annaprasan, Raja festival, and wedding

Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has appointed the Badshah of Bollywood Shah Rukh Khan as its brand ambassador, marking a pivotal moment in its national expansion strategy. This partnership underscores Candere’s commitment to redefining jewellery for a new customer category – celebrating individuality, meaningful gifting, and everyday self-expression

Gemfields is pleased to announce that it will offer a broader range of secondary-type material at its forthcoming mixed-quality ruby auction in June 2025. The auction will include rubies recovered from a newer section of its Mozambican mine that has not previously been represented at auction in meaningful quantities and with a notable 36-carat ruby forming part of the offering