There’s a certain magic that December brings; the soft glow of fairy lights, the cosy hint of cinnamon in the air, and the quiet anticipation of celebrations just around the corner. The season turns ordinary moments into cherished memories, and this year, your jewellery can do the same.

The holiday season has always inspired joy, sentiment, and celebration. In recent years, however, it has also sparked a significant shift in jewellery-buying patterns across India. Traditionally, festive jewellery gifting centered on gold coins and classic jewellery designs. Today, consumers are increasingly drawn to lightweight studded jewellery, viewing it as a modern expression of luxury, personal style, and meaningful gifting.

Senco Gold & Diamonds, among India’s leading jewellery brands, is now bringing the modern Indian groom into the spotlight with its latest wedding jewellery brand exclusively for men – Aham.

PRIMA ART, the distinguished brand renowned for transforming 24K Gold into exquisite artwork, has been honored among the ET Now Top 50 Jewellery Brands of India 2025. The grand felicitation ceremony in Mumbai celebrated India’s most inspiring jewellery houses that embody Brilliance, Innovation and Heritage Craftsmanship.

The Coimbatore Jewellery Show (CJS) 2025 was inaugurated in a grand manner on 13th Dec 2025 at Codissia Tradefair Complex, Hall D, Coimbatore, in the presence of leading jewellery retailers from Tamil Nadu and members of the Coimbatore Jewellers Association. The show highlights Coimbatore’s distinctive jewellery designs, attracting both corporate and single-store retailers from across India to Coimbatore.

Stylori, one of India’s most loved silver jewellery brands, today announced the launch of its certified lab diamond collection with the opening of its flagship store at Anna Nagar, Chennai. The store was inaugurated by Actress Mirnalini Ravi, marking Stylori’s expansion into a new phase of modern, value-led precious jewellery.

Shine Shilpi Jewellers Pvt Ltd today, 13th December 2025, unveiled The ShineHouse, its new corporate headquarters, marking a significant milestone in the company’s growth journey. The inauguration was held with a traditional lighting of the lamp ceremony led by the Chief Guest, Mr Joy Alukkas, Chairman, Joyalukkas Jewellers. He was joined by the Guests of Honour, including Mr Pramod Agarwal, Chairman, National Gem & Jewellery Council of India; Mr Rajesh Rokde, Chairman, GJC; Mr Prithviraj Kothari, President, IBJA and Chairman, JITO; Ms Vaishali Banerjee, Managing Director – India & Middle East and Head of Global Market Development, PGI; and Mr K. Srinivasan, CMD, Emerald Jewel Industry, along with Mr Pramod Mehta, Managing Director, Shine Shilpi Jewellers Pvt Ltd, Mr Khyalilal Tated; Mr Rajneesh Mehta and the entire team and family of Shine Shilpi Jewellers. Several industry leaders and dignitaries were also in attendance.

DP Jewellers, upholding its 85-year legacy of exquisite craftsmanship and timeless elegance, once again takes center stage through its special association with the upcoming film Kis Kis Ko Pyar Karoon 2. The filmmakers selected this trusted hometown brand as the ideal choice for a key shooting scene, where lead actor Kapil Sharma personally visits the store to select a diamond ring for his girlfriend in the movie. Their presence turned an ordinary day into an exciting, memorable experience for delighted shoppers. 

Zen Diamond—founded in Istanbul in 2000 and built on a jewellery-making heritage dating back to 1890—has announced a strategic partnership with Francorp, the franchise consulting arm of Franchise India Brands Limited, to propel its next phase of growth in India through a structured franchise model. With a global presence of over 450 stores across 22 countries and five operational stores in Mumbai, Bengaluru and Chandigarh, the brand now plans to scale its footprint to more than 20 franchise outlets by 2026.

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