Browsing: diamond jewellery

The holiday season has always inspired joy, sentiment, and celebration. In recent years, however, it has also sparked a significant shift in jewellery-buying patterns across India. Traditionally, festive jewellery gifting centered on gold coins and classic jewellery designs. Today, consumers are increasingly drawn to lightweight studded jewellery, viewing it as a modern expression of luxury, personal style, and meaningful gifting.

Zen Diamond—founded in Istanbul in 2000 and built on a jewellery-making heritage dating back to 1890—has announced a strategic partnership with Francorp, the franchise consulting arm of Franchise India Brands Limited, to propel its next phase of growth in India through a structured franchise model. With a global presence of over 450 stores across 22 countries and five operational stores in Mumbai, Bengaluru and Chandigarh, the brand now plans to scale its footprint to more than 20 franchise outlets by 2026.

PNG Jewellers, one of India’s most trusted jewellery brands with a 193-year legacy, opened its first showroom in Bihar on 7 December 2025. Located on Kankarbagh Main Road, the expansive 4000 sq ft store marks an important milestone in the brand’s eastward journey along the historic Peshwa route. After establishing a strong presence in Madhya Pradesh and Uttar Pradesh, Bihar was the natural next step.

Every diamond holds a story, one of love, confidence, and quiet strength. The Zen Diamond Solitaire Collection celebrates timeless beauty through pieces that feel deeply personal, yet effortlessly sophisticated. Each design is crafted to capture the essence of modern grace, transforming classic silhouettes into meaningful treasures for every occasion.

A wedding is more than just grand celebrations among the families and well-wishers of the bride and groom. It is a sacred union of two souls that deeply reflects their lifelong promise to love and protect each other through their journey together. This wedding season, Divine Solitaires, among India’s leading natural diamonds jewellery brands, reimagines the mangal sutra not only as an essential piece of jewellery, but as a living reminder of the shared journey of a couple with its new wedding campaign titled ‘Every Promise Matters’.

KISNA Diamond & Gold Jewellery, the flagship brand of the Hari Krishna Group, has introduced its all-new 9KT diamond jewellery category, reinforcing its mission to make fine jewellery accessible under the brand’s vision of “Har Ghar KISNA.” To mark the festive season, KISNA has also launched silver coins for the first time. Available for a limited period, this special offering celebrates the age-old Indian tradition of bringing home silver during auspicious occasions.

Forevermark Diamond Jewellery, from De Beers Group, marked its official brand launch in India with the opening of its first flagship store in New Delhi. Positioned as a landmark debut, India becomes the lead market for Forevermark, reflecting the country’s deep cultural connection with diamonds and its growing luxury consumer base. Introducing a refreshed identity, Forevermark aims to redefine diamond jewellery for the modern woman by blending its heritage of craftsmanship with contemporary design.