De Beers Revolutionizing Diamonds for Gen Z: A Paradigm Shift in Sourcing, Ethics, & Blockchain Technology – Interview of Céline Assimon, CEO of De Beers Jewellers & De Beers Forevermark
Céline Assimon, CEO of De Beers Jewellers and De Beers Forevermark, reveals the brand’s innovative approach to engage Generation Z and Generation Alpha through addressing environmental, social, and governance (ESG)