Jennifer Lopez is named as the new brand ambassador for Zen Diamond. As the company continues its international expansion across 22 countries, this collaboration marks a significant step in its journey toward becoming a globally recognized brand.

The new edition of Buyer Seller Meeting,  the B2B event held in Brazil in 2026 promises to bring the largest South American delegation of visitors. The focus, which initially in the first two years was on Brazilian visitors due to Brazil being the largest consumer market in Latin America and one of the world’s leading economies, has since 2025 included retailers and wholesalers from other South American countries such as Argentina, Chile, Colombia, Peru, and Bolivia.

VBJ Since 1900 (Vummidi Bangaru Jewellers) India’s most trusted heirloom jewellery brand continues to captivate jewellery connoisseurs with its Jhumka Festival – the flavour of the season giving patrons a further chance to experience the timeless charm reimagined for today’s generation.

The World Gold Council today announced the launch of its first India-focussed gold ETF campaign, built around the powerful core message ‘It’s Aaj Ka Gold’ (means ‘Today’s gold). The campaign is aimed at modernising gold investment for the nation’s digital-savvy young investors. The campaign aims to address the awareness–action gap and reinforce the accessibility, liquidity and strategic relevance of gold ETFs in investor’s portfolio.

Gemological Science International (GSI), one of the world’s largest gemological organizations, has identified undisclosed lab-grown diamonds in jewelry set with natural brown diamonds. The discovery comes at a critical time, as the global jewelry trade increasingly promotes off-color natural diamonds, such as brown and champagne hues, as unique, fashionable, and affordable alternatives to traditional colorless stones.

Senco Gold & Diamonds, India’s most trusted jewellery house has reported the highest ever retail sales for the month of October in its 85+ year old history! Senco clocked sales of over ₹1,700 crore for the month backed by robust festive buying for Diwali and Dhanteras, registering a 56% YoY growth over October last year. Gold value for the brand went up by 60% YoY while the value of diamonds grew 32% YoY.